The Delegation Deception (Part II)

Where It All Goes Wrong

Published December 09, 2019 | By Breanne Dyck

Recap of The Delegation Deception (Part I):

  • Running an online business is more complicated than ever
  • We're caught in a culture war between Hustle Culture and Passive Income Culture
  • Neither Hustle Culture nor Passive Income Culture are getting us where we want to go
  • We need a different solution

Last July, I was trolling around on Facebook when this message popped into my inbox:

It came from a friend who runs a multi-8-figure company.

I’m not here to name drop, and who she is isn’t that important anyway. But suffice it to say, her business is truly world-class in every way. Clients, results, team … she's got it all.

Anyway, when she messaged me in July, she was Freaking. Out.

Before I tell you why, let’s rewind the clock a couple of years.

Back to when her business was "simpler."

That's when she told me ... this:

Circa 2016-2017. 'Simpler", huh?

Now, let’s be clear.

At the time, this was already a multi-7-figure business. And at that moment, my friend wanted nothing more than to burn it down and start over.

I’m not afraid to tell you, hearing that made me question why I — why anyone — would want to grow a business to 7-figures or beyond.

Turns out, I’m not the only one.

Over the next several months, I talked with many people who were wondering the exact same thing:


Somehow, I'd stumbled upon a dirty little secret. One that no one in our industry wants to admit:

The traditional advice to "systematize, automate, and delegate" is creating massive headaches for multi-6 and 7+ figure business owners.

It costs an INCREDIBLE amount of money.

It requires constant monitoring, maintenance, and updating.

And it ends up putting MORE work on our plates, not less.

It’s why I started to notice so many people burning their business down, right as things had started to pick up steam.

Maybe you've noticed this too?


This is, quite simply, not sustainable.

Okay, to be charitable: maybe those tactics worked at one time.

When online business was simpler; when there were only a few people in the industry. When all it took to make your millions was a landing page, an email list, and a well-positioned ebook or two.

Back then, maybe one person really could run a multi-million dollar business with the help of a handful of VAs and contractors.

Maybe back then, a rocket ship held together with duct-tape really could take you to the moon.

Image via GIPHY

But regardless of what worked “back then”, the truth is, it’s not working NOW.

And if it’s not working for THEM … why do we expect it to work for us?

I mean, look at what happens when we do everything we’re "supposed to":


The reality is, when you add up everything that was supposed to make our lives simpler ...

Survey tools, FB ads, email platforms, CRM integrations, AirTable databases, merchant accounts, Zaps, community platforms, smart segmentation tools, project management apps, Slack channels ...

Then add on all the SOPs, processes and checklists that we need to create, update, maintain and follow (theoretically, anyway) ...

Is it any wonder that we feel like we’re going crazy?

All our attempts to make things simpler have only succeeded to make everything more complicated.

Despite all the technology we have available to us, it’s still too much for any one person to manage.

Except that now, we've added on piles of new costs. The financial costs, sure. But the time, the stress, the energy, the focus … not to mention, the opportunity costs.

All of this "systematizing, automating and delegating" hasn't got us any further ahead.

Not really.

If anything, it's kept us on the hamster wheel. Chasing “another $10k per month” or “another $200k per year”. Thinking it will make everything easier.

It’s all smoke and mirrors.

Like entrepreneurial junk food, it makes us feel like we're making progress. Like we're doing the right things. Like we're "growing our business". But none of it is getting us any closer to something that can scale sustainably.

It all leads back to burnout, frustration and stress.

So it's time we pull back the curtain. Let's look at the real reason that things keep falling apart.